We Create Identities That Have Something to Say.
gotta is a design studio working between Milan, Guatemala, and Utah. Led by Daniela Gaitan, we build considered visual identities and digital experiences for brands that want to be taken seriously.
Brand Identity
Website Design
Packaging
Editorial
Case studies for these projects are in progress. Get in touch for a full portfolio.
Brand Identity
We build visual systems with a clear point of view, shaped by research and built to hold up across every touchpoint a brand actually lives in.
- Visual identity systems
- Typography selection
- Color and material direction
- Logo design
- Brand guidelines
Website Design
Sites built around content and hierarchy first, so the design serves what a brand needs to say instead of decorating around it.
- Art direction
- Layout systems
- Prototyping
- Handoff
Digital Systems
Component libraries and design systems that keep a brand consistent as it grows past a single launch.
- Design systems
- Component libraries
- Documentation
Development
Front end builds that take a design system from file to a fast, working site.
- Front end build
- CMS setup
- Performance
Ongoing Support
Long term partnership for brands whose needs keep evolving after launch.
- Retainer support
- Asset production
- Iteration
Research
We start by understanding context, audience, and ambition, building a strategic foundation before any visual work begins.
Design
Concepts are developed into full visual systems, shaped by typography, proportion, and restraint.
Build
Every system is delivered production ready, built for consistency across print and digital.
Founded by Daniela Gaitan, gotta operates across three locations and one point of view. Small by design, so every project gets full attention from concept to launch.
We work with brands who want a system, not just a logo. Fashion, hospitality, and independent creators looking to be taken seriously in a crowded market.